Good + Tasty

Good + Tasty

Silver Oak Pulls a Taylor Swift. Will the Winery’s Pivot Be as Successful?

A New Era Dawns for One of Napa’s Most Iconic Brands

Kathleen Willcox's avatar
Kathleen Willcox
Jun 24, 2026
∙ Paid
Silver Oak’s new golden child is primed for summer sipping. Credit: Silver Oak Cellars

When Taylor Swift pivoted from mainstream pop to indie folk in 2020, the move was greeted by critics and fans with a mixture of admiration, delight, and apprehension.

Admiration at her boldness, delight in the pure unabashed lyrical brilliance of Folklore—an album so ri…

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